Articles & Esoterica
On content, context, and the mechanics of meaningful marketing.

Content
5 min read
Client Video: Demystifying Threat Intelligence
Curious how real-time threat intel actually works? Renze Jongman breaks it down in this sharp new video.
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Marketing Analytics
5 min read
Attribution Models for Credit Unions
How credit unions can track leads & build smart attribution models even without vendor support.
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SEO
5 min read
SEO, AI and Cooking
What AI means for SEO and what cooking dinner can teach us about the future of search.
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Marketing Strategy
5 min read
Go-To-Market Planning in ClimateTech
A GTM guide to help ClimateTech founders launch smarter, grow faster, and make real impact.
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Branding
5 min read
Authenticity in Sales
Why keeping it real in sales isn’t optional—4 tips for selling with honesty, heart, and purpose.
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Branding
5 min read
Testing a Bank’s Brand Perception
How banks can test brand perception with smart research and turn insights into real community impact.
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Marketing Strategy
5 min read
Reasons to Hire a Fractional CMO
Why startups should hire a fractional CMO to get expert strategy without the full-time cost.
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Influencer Marketing
5 min read
How Wine Brands Engage Influencers
How wine brands can smartly hire influencers to boost buzz, build loyalty, and drive real results.
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Marketing Strategy
5 min read
The Power of a Go-To-Market Strategy
Why every startup needs a killer go-to-market strategy to stand out, grow fast, and scale smart.